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In order to provide you the best experience, trivago uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

Cookie policy

When you use any of our services on www.trivago.com, our mobile sites or mobile applications, we may collect information using cookies. This information is used to provide you with a more personalised service and so we can continuously improve our products.

We never sell the information we collect using cookies, nor do we disclose the information to third parties.

What are cookies?

Cookies are small files of numbers and letters that are stored in a user’s browser when they visit a website. When a user returns to the website, their browser sends these files back to the website, allowing personalised content to be shown on the users’ screen.

How does trivago use cookies?

We use session cookies for the duration of your visit and persistent cookies for repeat visits to fulfill two main functions:

  • To provide you with a personalised experience
  • To use for analytical purposes

Providing you with a personalised experience

These essential cookies allow us to distinguish you from other users on our website and allow you interact with several features. Without cookies, these features and many others would not function.

Use for analytical purposes

Analytic cookies help us improve our website by anonymously tracking which links and features are used most frequently. This information is used to create anonymous and aggregated statistics which we use to identify problematic and successful areas of our website. These cookies play an important role in continually providing you with an optimised experience on our website.

How do I manage my cookie preferences?

Should you decide to prevent cookies from being stored in your browser, please note that you may not be able to use some of the key features on our website. If you would like to monitor or prevent cookies from being set in your browser, you can modify your browser settings to receive notifications whenever cookies are being used or to completely block the storage of cookies. You may also delete cookies that are already stored in your browser. Where to find these settings depends on your browser. Using your browser’s “Help” section, you will be able to locate these settings.

Consent to the use of cookies

If cookies are necessary for the use of the trivago webpage (functionality), those session cookies do not require your prior consent. Those session cookies will expire after you have left the homepage. Persistent cookies and third-party cookies require your prior consent to track your choices you made on the website and your preferences. Your consent is declared through the opt-in function on our website.

More information about cookies

First party cookies

A type of cookie that is set by the site the user is visiting and can only be read by that site.

Third party cookies

Third party cookies are set by an organisation that does not own the site that the user is visiting. These are normally cookies set by specialist marketing or analytics organisations. For trivago Talent Community we collaborate with an analysis and feedback tool provided by Hotjar Ltd (Level 2,St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe) that reveals the online behaviour and feedback of website's visitors. Hotjar uses a tracking code, which collects your information and transmit this to their servers based in Ireland. The following information may be collected through your device and browser:

  • your device's IP address (collected and stored in an anonymized format);
  • device screen size;
  • device type (unique device identifiers) and browser information;
  • geographic location (country only);
  • preferred language used to display the webpage.

We only use this information to improve the functionality of our websites and make them more user-friendly, more valuable and simpler for you to use.

You may opt-out from having the tool collect your information when visiting the trivago Talent Community website at any time by using a ‘Do Not Track’ header. You can read more on how to do that by clicking here. For further Information visit Hotjar’s privacy policy.

Additionally, this website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA.

On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB.

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Disable Google Analytics.

Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/. Please note that on this website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses (so called IP-masking).

Session cookies

Session cookies are temporary cookies that are stored in the user’s browser until they close their browser window – at which point the session cookies are cleared.

Persistent cookies

Persistent cookies are used for repeat visitors and are kept in the user’s browser for a set period of time (usually a year or longer). These cookies are not cleared when the browser is closed. This type of cookie is used to recall user preferences so that every time a site is visited, the user’s preferred settings are automatically provided.